Pricing & Incentives

Price Has Everything To Do With It.

• Most buyers are pricing their homes for what other homes in the neighborhood have sold for in recent past. What you should be doing is looking at pricing your home relative to what other homes under contract are selling for, and what the competition is selling for currently. Consider pricing your home under what other homes have sold for, and let the perception of value attract multiple bids - driving up the final sales price.
• Buyer incentives walk a fine line between enticing a sale and looking desperate. Desperation breeds lower sales prices. Safe bets today are paying closing costs and/or increased buyer/seller agent commissions.