Our Lennar Name Badges

A very special part of the Lennar Culture is our Name Badge.

Our Lennar Family.

We operate on a first name basis: no titles, no last names, no special mentions. We believe that everyone in our Lennar Family is important. We down play job titles, and we feel that one activity is just as important as any other. We go about our work in a professional way, yet feel that work should be fun, and that we can all be friendly and cheerful while we are doing our work.

Our Family Crest.

At Lennar everyone’s job is equally important. We created every one of our positions because we need them. That’s why everyone at Lennar proudly wears a Lennar Name Badge - from our Corporate Offices to our Construction Sites, from Welcome Home Centers to Financial Service Centers – coast to coast our Name Badges are worn as our Family Crest.

An Invitation.

The prominence of our Name Badges invites our Customers, our Business Partners, our personal acquaintances and friends, and even our own Associates to ask about it. What a great opportunity! Once someone asks about our Name Badge, we have a chance to tell the Lennar story. Our Name Badge is our Family Crest and represents our pride in our Company and its successful five-decade history.

Friendliness Statement.

Our Name Badge helps our Customers feel at ease. Introductions are often a stressful event for people. Our Name Badge provides our customers with an easy reminder of our names. They will not have to feel awkward about asking our name after they have toured our models. Instead they can feel comfortable about asking questions about our homes.