June 9, 2016 | Home Tips

The days of solely placing a sign in your yard with flyers are long over. Welcome to the new age of Internet advertising.

Whether you’re selling your home on your own or hiring a Real Estate professional, marketing your home aggressively is one of the most important factors in getting your home sold.

Consider placing an ad on ForSaleByOwner.com, or other similar home selling service websites, that also offer the option of listing your home on the MLS (Multiple Listing Service). Getting your home listed on the MLS when not using a Selling Agent (Realtor) is important, so that Realtors who represent buyers are able to see that your home is available.

When placing your home’s ad on any Internet listing website, make sure that you change or freshen up photos of your home every 25 to 30 days, in an attempt to generate the interest of those who may have already seen your ad before.

Classified advertising in local newspapers is still a good marketing venue. However, make sure that your newsprint classified listing also includes a listing on the newspaper’s classified Internet home sales section.

Review your ad.
• Does it disclose the price, location and number of bedrooms?
• Is the location spelled out in the headline?
• Is the ad direct and to the point?
• Is the ad descriptive enough?

Get flyers out to the local broker offices for the buyers’ agents.

Host open houses for buyers’ agents, as well as for the public.

Utilize other sales-type Internet listing sources, such as:
• Craigslist.com
• Livedeal.com
• Trulia.com
• Yahoo Real Estate
Zillow.com

Visit other seller’s open houses and see what they have that you do not. 

It may not be cost effective to redo your kitchen, but it might be cost effective to re-mulch your front shrub beds.

For more information, download Lennar's Tips for Selling Your Home.

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