Privacy Policy

Lennar Corporation, with its affiliated companies (“Lennar Affiliates”), (together referred to as “Lennar,” “we,” “us,” “our”), has been building homes and communities since 1954. This Privacy Policy describes how personal information is collected, used, disclosed, and processed by Lennar Corporation and the Lennar Affiliates that post this Privacy Policy. We use the terms “you” and “your”) to refer to individuals who visit us online or in person, are home buying or prospective home buying customers, communicate or do business with us, or whose personal information we receive in other ways

Lennar Corporation, with its affiliated companies (“Lennar Affiliates”), (together referred to as “Lennar,” “we,” “us,” “our”), has been building homes and communities since 1954. This Privacy Policy describes how personal information is collected, used, disclosed, and processed by Lennar Corporation and the Lennar Affiliates that post this Privacy Policy. We use the terms “you” and “your”) to refer to individuals who visit us online or in person, are home buying or prospective home buying customers, communicate or do business with us, or whose personal information we receive in other ways

This Privacy Policy applies to Lennar Corporation and any Lennar Affiliate that posts this Privacy Policy including: Lennar Homes, LLC, U.S. Home, LLC, Rausch Coleman Homes, LLC and their homebuilding subsidiaries; Lennar Corporation; Lennar Commercial, LLC; Lennar Sales Corp.; LenX, LLC; CalAtlantic Group, Inc.; CalAtlantic Homes, LLC.; Village Builders, LLC; WCI Communities, LLC.

Lennar operates Lennar.com (our public website), the Lennar Account application (the “Lennar Account”)(accessible to Lennar homeowners and home buying customers), and any other Lennar website, application, social media account, or online platform with a link to this Privacy Policy (each a “Site” and together our “Sites”). Your use of our Sites is also subject to our Terms and Conditions and our Legal Disclaimers.

The following Lennar Affiliates maintain a separate website and each posts its own Privacy Policy, which supersedes this Privacy Policy: Lennar Mortgage, LLC, Lennar Insurance Agency, LLC, Lennar Title. Inc., Lennar Title, LLC, and Lennar Title Group, LLC.

Please review this Privacy Policy carefully. By using our Sites or interacting with us through channels and at locations where this Privacy Policy is posted or published, you are agreeing to the collection, use, disclosure, and other processing of your personal information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Sites or services and do not provide your personal information to us.

We make changes in this Privacy Policy regularly, so you should reread it from time to time. Changes to this Privacy Policy will be posted on our Sites and will be effective when posted. Your continued use of our Sites or communications with us following the publishing of any changes constitutes your acceptance of our Privacy Policy as revised.

If you are a California resident, please also see “California Residents: Your California Privacy Rights.” If you are a Texas resident, please also see “Texas Residents: Your Texas Privacy Rights.” If you are a current or former Lennar Employee or Job Applicant, click here.

What is Personal Information?

We use the term “personal information” in this Privacy Policy to refer to information that identifies, relates to, describes, or is reasonably capable of being associated or linked,  directly or indirectly, with you (or your household if you are a resident of California). Personal information also includes any information that can be combined with other information to identify, contact, or profile you.

This Privacy Policy does not apply to information that is: publicly available; aggregated, deidentified or anonymized; collected by third-party websites or social media platforms you reach by navigating from links on our Sites; or information about Lennar’s current and former employees or job applicants. 

How We Collect Personal Information

We may collect your personal information in the following ways:

• Directly from you when you provide information to us or a Lennar Affiliate;
• Your communications with us by phone call, text message, e-mail, postal mail, via chat function or in-person at one of our Welcome Home Centers or properties;
• Your transactions with us or a Lennar Affiliate (with consent for marketing, as necessary to complete the transaction);
• From real estate, home products and services vendors, and other third-party companies with which we collaborate in home building, community development and other related services (“Business Partners”);
• From your visits to and interactions with our Sites collected via cookies and similar technologies placed by digital advertising networks, data analytics services, and social media (“Advertising Platforms”);
• From Advertising Platforms that collect and share information about the marketing and advertisements you have seen or clicked on;
• From other third party sources that provide consumer data, including internet browsing data, such as information about your interests, demographic information, and marketing inferences.

Categories of Information We Collect

The categories of personal information we collected and used for our business and commercial purposes during the past 12 months included the following:

• Identifiers (such as name, postal address, email address, social security number, driver’s license number, passport number, internet protocol address, device identifier, online account name and other online identifiers).
• Protected demographic data including age, marital status and military/veteran status (all information collected is used, or not used, in conformity with the Fair Housing Act.
• Consumer information (such as signature, telephone number, credit card, debit card, bank account and other financial information, health and other insurance information).
• Commercial information (such as credit reports, Lennar and Lennar Affiliate transaction history).
• Internet activity, including browsing history, search history, and a user’s interaction with a website, application, or advertisement (“Internet Usage Data”).
• Audio/visual data collected on Lennar-owned properties for security purposes. We record customer service calls for quality assurance and training.
• Professional and employment-related information. Customer profile records that combine information and draw inferences from various sources about, for example, your transactions, home preferences, communications such as the content of emails, text messages, interactions with automated customer service features (such as a chatbot), and history of experiences with us.
  
  

Sensitive Information

Some of the personal information we collect is classified as sensitive information under the privacy laws of some states (“Sensitive Information”). For example, we may collect credit information to process your request to purchase a home, passport or visa information to establish citizenship or immigration status for legal purposes, or information for a personal accommodation related to your home design. When we request Sensitive Information, we will use it only for the purpose disclosed to you at or before the time the Sensitive Information was collected a purpose we reasonably believe is compatible with and expected by you based on the original disclosed purpose, or as required or authorized by law. Unless we request Sensitive Information for a specific purpose, we ask that you not send or disclose any Sensitive Information to Lennar. The types of Sensitive Information we may collect for business purposes include social security numbers, driver’s license, passport, and other government identification numbers; citizenship or immigration status; very limited medical information, and precise geolocation data. 

Specific Types of Personal Information Collected from You

Depending on the purpose of your communication or interaction with us, we may ask you to provide the following types of personal information:

• Contact Information If you chat with the chat-bot on our Sites or submit an online request for information about our products and services, we will collect and retain the information you provide including name, address, email address, telephone number, Lennar communities of interest to you and other information we need to fulfill your request.
• Lennar Account. To create a Lennar homeowner account on the Lennar Account  application we request your name, email address, new account password, phone number, state and county of residence, and location where you are looking for a home or the location of the home you purchased. The Lennar Account application is the preferred method for buyers of Lennar homes to make warranty service claims. We also obtain additional information that you may provide at your option, including your mailing address, Lennar communities you are interested in, proposed date to close on the purchase of your new home, information about desired features for your home, and your interests in the range of services provided by Lennar, Lennar Affiliates and our Business Partners.
• Transaction information. When you are ready to move forward with the purchase of a home, we will ask you to submit an application and enter into contracts containing identification, financial and other personal information. If you apply for a mortgage, title insurance, or other insurance, similar information may be collected by and shared with Lennar or Lennar Affiliates. Some transactions require you to provide financial and other personal information, including Sensitive Information, to provide specific services you request, such as your signature, social security number, driver’s license, passport number and information about income, assets and liabilities. The disclosure of some of this information may be protected by the Fair Credit Reporting Act and other laws.
• Payment card and bank account information. If you enter into a contract to buy or finance a home or for other services, your credit card, debit card or bank account information will be processed by a third-party payment processor. Lennar does not store this information.

• Communications. Your communications with us, such as emails, text messages, phone calls, interactions with live and automated (chatbot) customer service, may contain personal information. We will not ask for, and request that you not provide, any Sensitive Information in any unsecured form of communications.

• Photos. You may share with us or give us permission to take photos or videos of your home, family, or yourself. With your permission, we may use these on our Sites or for marketing purposes.
• Your comments. If you post or allow us to post a comment on our Sites, blog, or "leave a comment" online or on third-party or social media sites, we collect or receive your comment, name and email address.
• Audio/visual. We may use security cameras at our Welcome Home Centers, models and other properties. We record customer service calls for quality assurance and training. This information is not used or retained for any other purpose.
• Friends and family. You may provide contact information for friends and family to receive a notification regarding your move or for other stated purposes.
• Business representatives’ contact information. If you are a real estate agent, developer, landowner, or vendor doing business with Lennar or receiving information about Lennar properties, we will collect your name, your company’s name, your position and business contact information.
• Other information you may choose to provide. In the course of doing business with Lennar, you may provide information about your employment, education, family, age, gender, interests and preferences for home location and features, and other personal matters.
  
  

Automated Online Data Collection

When you visit our Sites, we and our third-party providers, including Advertising Platforms, automatically collect data about your interaction with our Sites transmitted by cookies and similar tracking technologies placed on your device or web browser. Examples of the types of data collected this way may include the following:

• Time and duration of your visits to the Sites;
• Pages viewed and functions used on the Sites;
• IP address or mobile device identifier;
• Randomly generated unique ID number;
• Device type, browser type, and operating system;
• Browsing and search history;
• Internet location from which you navigated to our Sites and the location you went to when leaving our Sites;
• Interactions with our advertisements and content placed on other Sites and social media platforms (subject to your restrictions on targeted advertising).
• Approximate geographic location (as determined, for example, using satellite, cell phone tower and Wi-Fi signals).

For more information about how we use these technologies and how you can restrict their use, see the sections below titled “How We Use Cookies and Other Tracking Technologies,” and “How You Can Restrict Cookies and Targeted Advertising.”

Information from Lennar Affiliates

• Transaction information. We may receive, collect and share personal information about your transactions with Lennar Affiliates (subject to your consent to share certain credit and other financial information with Lennar Affiliates in accordance with the Fair Credit Reporting Act and other applicable laws). This information may include your payment history, the status of a loan or other application submitted to a Lennar Affiliates, or other information about your transactions. Some Lennar Affiliates have posted their own privacy policies on their websites that explain how they collect, use and disclose personal information.
• Credit and commercial activity information. In connection with home purchases, mortgage applications and other transactions, Lennar Affiliates may obtain and, with your prior consent, may share with Lennar your credit information from consumer reporting agencies, including your creditworthiness and credit history.

Information from Business Partners, Advertising Platforms, and Other Sources

• Business Partners. We may receive personal information from and provide personal information to Business Partners and third parties not owned or controlled by Lennar for marketing programs and prospective customer lead generation, subject to your ability to opt-opt where required by law.
• Social media platforms. If you choose to link your social media account or other third-party accounts to our Sites (such as Instagram, X, Facebook, YouTube, and LinkedIn), you may be authorizing those third parties to send us certain information about you and you are authorizing us to collect, store and use the information they transmit to us in accordance with this Privacy Policy.
• Advertising Platforms and consumer information services. We use third-party services to combine information gathered on our Sites with information collected from other online and offline sources. For example, these services may aggregate information from multiple sources to correlate IP addresses with zip codes that help us to target and assess the performance of marketing campaigns.
• Smart-Home technology. We may receive personal information or household information from certain smart home technology devices installed in your home.
• Publicly available and commercial databases. We may source personal information from marketing research and data analytics resources. We may, for example, receive demographic information (age, sex, household income, job industry and job title) from these sources.

Depending on how you use our Sites and services, your interactions with us, and the permissions you give us, the purposes for which we use your personal information may include to:

• Work with you throughout the design, sales, contracting, financing, construction and completion phases of your new home.
• Provide customer service, fulfill requests for information, verify customer information and process payments for transactions (payment information is handled by authorized third-party payment processors).
• Connect you with Lennar Affiliates that offer mortgage financing, title insurance or other related services (with your permission).
• Connect you with Business Partners that offer household products and services in your area.
• Send and track your responses to marketing messages and display targeted advertising to you, subject to your options and preferences.
• Maintain and improve our Sites and monitor usage of our Sites for market research purposes.
• Personalize the Sites to show you content we think you will be most interested in based on your browsing activity, your account information, and your purchase history.
• Develop and train artificial intelligence (AI) models, develop, provide, and personalize our services, and gain insights about you, with the help of AI-powered chatbots, and make certain inferences that make our services more relevant and useful to you and others.
• Display your photos and comments on our Sites and in marketing materials (with your permission).
• Build long-term customer relationships by learning about your experience with us and keeping records of your needs, preferences and interests.
• Conduct internal activities we believe are reasonably aligned and compatible with your expectations about how we will use your personal information based on your relationship with Lennar and the context in which you provided the information (such as quality assurance, strategic marketing and product development).
• Secure our Sites, systems, locations, and business, detect and investigate fraud and protect ourselves and others when necessary.
• Manage our contractual relations and protect our business interests.
• Comply with legal process and respond to appropriate governmental requests.
• Create anonymized information for market research and other lawful purposes.

Cookies and Similar Technologies. Internet tracking and data storage technologies, commonly referred to as “cookies,” are placed on your device and stored on your browser when you visit our Sites. These technologies may include, for example, cookies, pixels, local device storage, web beacons, scripts, and device identifiers. They can be classified by:

• Time span.  A session cookie is temporary and will expire when you close your browser; a persistent cookie will remain on your device until it automatically expires after a specified time period (or sooner if you delete it);
• Source.  Either the operator of the website you are visiting (first-party cookie), or an authorized third-party service or platform (third-party cookie) can place the cookie; and
• Purpose.  As described below, we use cookies for the proper functioning of our website, to learn about usage of our Sites, and for advertising and marketing purposes.

Third-Party Cookies. The types of data collected by third-party cookies generally do not directly identify an individual user and the analytics data we receive about our Sites is aggregated and anonymous. However, the third-party platforms we use for analytics and advertising purposes are able to track browsing activity on a device by a unique identifier and combine data collected from cookies on our Sites with data they collect from other sources to build a user profile that may be linkable to an identifiable person. For information about setting your cookie preferences and restricting cookies, see the section titled “How You Can Restrict Cookies and Targeted Advertising.”

The Advertising Platforms and other third parties placing cookies on our Sites are responsible for personal information they use for purposes other than providing services for us. They are also responsible for explaining their privacy practices to you. Some information about commonly used third-party cookies may be found at:

• https://policies.google.com/technologies/partner-sites for how Google processes data from websites for advertising and data analytics purposes
• https://policies.google.com/privacy for information about controls Google offers to manage the collection and use of your personal information
• https://www.facebook.com/privacy/policies/cookies/?entry_point=cookie_policy_redirect&entry=0 for information about how Meta and Facebook use cookies

Categories of Cookies. The cookies we (or our authorized third‑party providers) place on our Sites can be categorized as described below. You may restrict data collection using any type of cookies placed on your device or browser except for cookies that are strictly necessary as explained in “How to Restrict Cookies and Targeted Advertising.”

Strictly necessary cookies are required for the basic operation and performance of our Sites and cannot be switched off. These are session cookies that are erased when you close your browser. 

Performance cookies are used to identify and verify you and your device when you log in to access our Sites by storing, for example, your password, device identifier, browser type, operating system, Internet Service Provider (“ISP”) and Internet Protocol (“IP”) addresses. These cookies allow us to count visits and traffic so we can collect insights like which pages are the most popular and see how visitors move around the site. You can restrict or delete these cookies as explained in “How to Restrict Cookies and Targeted Advertising.”

Analytics cookies let us know how you and other visitors interact with our Sites and which other websites you browse before and after visiting our Sites. These cookies allow us to count visits and traffic so we can identify which pages are the most popular and see how visitors move around the Sites. Google, Salesforce, Facebook, Hotjar, TikTok and other services provide website and advertising performance analysis by collecting data across many users’ devices and tracking users’ activities on our Sites and other websites and platforms. These cookies qualify as persistent cookies because they remain on your device or browser after you close the current session. You can restrict or delete these cookies as explained in “How to Restrict Cookies and Targeted Advertising.”

Targeted advertising cookies may be placed on your device or browser by us or our authorized Advertising Platforms, including (among others) the Google, Facebook, and Microsoft advertising platforms. The Internet Usage Data transmitted by these third-party cookies enables the advertising networks to build a profile of your preferences and interests and show you advertisements based on your internet activities over time and across many nonaffiliated websites, applications, and platforms you visit. The data may also be linked across the different devices you use. Targeted advertising cookies do not store directly identifying personal information, but they store data that may uniquely identify your browser and device. You can restrict or delete these cookies as explained in “How to Restrict Cookies and Targeted Advertising.”

Social media cookies, including the Meta (Facebook) pixel, , are placed by social media networks. They enable you to share content from our Sites through social media networks and help us to analyze the effectiveness of content and marketing we post on social media. These cookies collect, for example, web activity, IP address, device and browser characteristics, and timestamps of visits.  These cookies help us to analyze the effectiveness of advertisements we post on social media.  The social media networks also collect data about your activities on our Sites.  For information about how social media networks use the data collected by cookies, and how to restrict their data collection, see the privacy and cookie policies issued by the social media platforms you use.

E-mail cookies may be used to give us information such as how you interact with our e-mail communications, including whether and when you opened it, what links you clicked within the e-mail, and if it was forwarded.

As explained in “How We Use Cookies and Other Tracking Technologies,” we may allow third-party analytics services, advertising companies and ad networks (including Google Analytics, Google Ads and Facebook Ads) to track visitor interactions with our Sites. They may combine the data collected from our Sites with information collected about your activities on other websites and platforms and use algorithmic tools to help us assess whether our online advertising campaigns are successful and to direct our advertisements to you and other potentially interested users on other websites and social media.

Listed below are some of the ways you can select certain opt-outs and other privacy preferences and restrict how non-essential cookies are used on the Sites.  Note that you may need to exercise some these opt-out options on each browser and device you use.

• Visit our “Cookie Preferences” link located in the footer to our Site pages and select your preferred settings for some types of cookies;
• Select your cookie and privacy preferences using your browser settings;
• Block the sharing of your mobile device and/or advertising ID if your device has a setting you can select to reject incoming requests for the ID associated with your device;
• Configure a global opt-out preference signal on your browser, if available, to direct us not to share your personal information for targeted advertising,;
• Configure your advertisement and privacy settings for your social media and other advertising platforms where you have an account (such as Facebook and Google);
• Install the Google Analytics opt-out browser add-on, which is described at the Google Analytics Opt-out Browser Add-on page at https://tools.google.com/dlpage/gaoptout;
• Download a utility from an independent software provider that you install on your computer browsers to limit tracking of browsing activity;
• Learn more about opting out of personalized advertising by participating advertisers at:
  • https://youradchoices.com/control
  • https://optout.networkadvertising.org/?c=1

Additional information about how some Advertising Platforms companies we authorize to place cookies on our Sites handle personal information privacy, and the tools they offer for managing data collection may be available at these locations:

• Google:
  https://policies.google.com/privacy
  https://policies.google.com/technologies/partner-sites?hl=en-US
• Facebook:
  https://www.facebook.com/privacy/explanation

You can restrict the use of mobile device advertising identifiers by adjusting your advertising preferences on mobile devices through your device settings:

• iOS Devices: Go to Settings > Privacy & Security > Apple Advertising > Personalized Ads
• Android Devices: Go to Google Settings > Privacy > Advanced > Ads > Opt Out of Ads Personalization

Do Not Track (“DNT”) is an optional browser setting that is used by some website operators and third parties. Our Sites do not respond to DNT signals.

Lennar may use AI features, including machine learning and natural language processing, in connection with our Sites and Lennar’s social media pages. The contents of chatbot communications may be shared with other Lennar applications and retained by Lennar and the chatbot service provider for marketing, quality assurance, and service improvement purposes.

We may use chatbots and other generative AI features to assist users with inquiries and provide information about Lennar companies and properties. It is important for users to understand that the chatbot technologies we use are designed only to facilitate real-time access to basic and preliminary information about Lennar’s services and communities. These AI features should not be used for questions about specific transactions or information that requires professional knowledge and experience. Users should always verify with a Lennar associate any specific information obtained through AI-based feature before relying on it. Users should never enter Sensitive Information (such as social security number, other identification numbers, or health or financial information) into a chatbot or similar feature.

E-mail marketing.  You can opt out of receiving e-mail marketing and promotional communications from us by following the “unsubscribe” instructions included in each of our e-mail marketing communications. You can also unsubscribe by emailing us at [email protected] or contacting us as explained in the section “How to Contact Us.” We will need to know the email address that you want us to remove from our marketing database and add them to our ‘Do Not Contact’ list. It may take up to ten days to process your request to unsubscribe from e-mail marketing messages. If you unsubscribe from marketing messages, we may still send e-mails to you that involve your orders or responses to your questions.

Text messages. We will only send recurring automated promotional and personalized SMS (text) marketing communications to you if you previously gave us permission to do so. You may withdraw your previously granted consent at any time by replying STOP to our text message. It may take up to seven days to process your request to STOP text marketing messages.

Lennar maintains commercially reasonable administrative, technical and physical safeguards to secure the confidentiality, integrity and availability of your personal information appropriate to the nature of the personal information we collect. While the measures we implement are intended to reduce the likelihood of security problems, we cannot guarantee that these measures will prevent unauthorized access to your personal information because no method of transmission over the Internet or method of electronic data storage is fully secure.

Our Sites permit you to create an account on the Lennar Homeowner Account protected by a password you create. You are responsible for maintaining the confidentiality of your password and you are responsible for any access to or use of your account by anyone else who has obtained your password through you, even if you did not authorize that person. You should notify us of any unauthorized use of your password or account. If you suspect any unauthorized use of your account, you should immediately reset your password. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us of the problem.

Our Sites may provide links to the websites of our Business Partners and other companies that offer products and services we believe may be of interest to you. For example, you can navigate to Opendoor from a link on some of our Sites. The use of these links is at your own risk. If you click on any of these links, you will leave our Site and be transferred to an internet location operated by the third party. The information you provide on that third-party website, or is collected automatically from your usage, will be available to the third-party operator. The third-party operator may collect your IP address or device identifier and other internet browsing data and may set a cookie to enable their features to function and track your usage.

Lennar does not have any control over or responsibility for the privacy practices or website content of any Business Partner or other third-party company (except for Service Providers we engage to collect or process information on our behalf). Any personal information you provide or is collected automatically on a third-party website will be subject to the privacy policy or practices of the third party and will not be subject to this Privacy Policy. We recommend that you review the privacy and cookie statements and practices of these third parties to learn how they collect and use personal information before sharing your information with them.

Some of our Sites may allow you to sign into and associate your social network accounts including, but not limited to, Facebook, LinkedIn, YouTube, Instagram, and X with your Lennar Account. By using this functionality, you give Lennar permission to access all elements of your social network profile information that you have made available publicly, and to use that information in accordance with the social network's terms of use and this Privacy Policy. Please refer to the privacy settings in your social network for information about what data is shared with us and other connected websites and applications and how to manage the data shared through your account, including information about your activities using our Sites. If you would like to disconnect a social media account from Lennar, refer to the settings of the social media platform.

To make a Consumer Request as described in “Requests about Your Personal Information,” if you have any questions about this Privacy Policy, or want to obtain more information about Lennar’s privacy practices, you can contact us:

• Online Privacy Request: Click here.
• By U.S. postal mail:

5505 Waterford District Drive Miami, FL 33126
Attn: Privacy Compliance Dept.

• By toll-free telephone: 1-844-232-0929
• By email: [email protected] (Please include the specific request in the email)

To make or change your settings for opting out of selling or sharing personal information for targeted advertising, marketing communications preferences or cookie selections, you can use the following webforms or contact us by e-mail, postal mail or phone as shown above.

• To opt out from selling or sharing your personal information:

• https://www.lennar.com/contact/communicationpreferences  To opt out from sharing your personal information for targeted advertising:

See the Cookie Preferences at the footer of our Website

• To opt in to sharing your personal information with Lennar Affiliates for marketing purposes:
  https://www.lennar.com/contact/communicationpreferences

• To make or change marketing communications choices:
  https://www.lennar.com/contact/communicationpreferences

• To make or change your selections about cookies, See the Cookie Preferences If you need to access this Privacy Policy in an alternative format because of a disability, please contact us as explained in “How to Contact Us.”

This Privacy Policy is effective as of May 1, 2026

Copyright © 2026 Lennar Corporation. All rights reserved.