Lennar.com, myLennar.com, CalAtlantic Homes.com and any mobile application provided by or on behalf of Lennar (collectively, our “Online Services”);
Communications with you by phone, mail, email and other electronic means, off-line communications and in-person contacts; and
Lennar Affiliates and business resources.
Unless otherwise specified, “Lennar” includes Lennar Corporation and all affiliated companies, including but not limited to: the Lennar Multifamily Companies, Lennar Commercial, Lennar International, LLC, CalAtlantic Group, Inc., Lennar Mortgage, LLC, Lennar Sales Corp., Len X LLC, SunStreet Energy Group, LLC, North American Title Insurance Company, LLC, CalAtlantic Title, Inc., Lennar Title. Inc., Lennar Title, LLC, Lennar Title Group, LLC, Lennar Title, Inc., d/b/a Lennar Closing Services, CalAtlantic, National Title Solutions, LLC, North American Advantage Insurance Services, Five Point Communities, WCI Communities, LLC, and Lennar Insurance Agency, LLC (collectively “Lennar Affiliates”).
Personal Information We Collect
What is Personal Information?
Categories of Personal Information We Collect
The categories of personal information we collected and used for our business and commercial purposes during the past 12 months are the following: personal identifiers (e.g., name, address, government-issued identification numbers, Internet Protocol address); consumer information (e.g., telephone number, credit card and bank account numbers); commercial activity records (e.g., credit reports, purchasing history, other Lennar transactions); internet browsing history and other online usage; and geolocation data. In the course of doing business with a customer, we may incidentally obtain gender, education, professional or employment-related information. We maintain records about our customers and prospective customers that may combine personal information from various sources and reflect the individual’s needs, preferences and interests.
Specific Types of Personal Information You Provide
Home buying and other services requested on our website. If you submit an online request to receive information about our products and services, we will collect your contact information including name, address, email address, telephone numbers and other information we need to fulfill your request.
myLennar Account. To create a myLennar Account, we request and collect your name, email address, the area where you are interested in purchasing a home and other relating preferences. We also obtain additional information that you may provide at your option, including your mailing address, telephone numbers, proposed date to close on the purchase of your new home, and information about your interests in the range of services provided by Lennar and our Business Associates. We will store the myLennar Account username and password you establish.
Application and transaction information. If you are interested in mortgage, title or homeowners’ insurance, home security, or other products or services related to the building or purchase of a home, either we, a Lennar Affiliate, or a Business Associate that provides the product or service may ask you to submit an application and enter into contracts containing identification, financial and other personal information. These documents will require your signature, social security number, and information about income, assets and liabilities if pertinent to providing the specific services you request. Your driver’s license or passport information may also be requested. The disclosure of some of this information may be protected by the Fair Credit Reporting Act.
Credit card and bank account information. If you enter into a contract to buy or finance a home or for other services, your credit card, debit card or bank account information will be processed by a third party service provider on our behalf. Comments to our blog posts.
Comments to our blog and "leave a comment" features. When you post a comment to our blog or "leave a comment" online features or on third party social media websites, we collect your comment, name, and email address.
Photos. You may share with us or give us permission to take photos of your home, family, or yourself and provide comments about your Lennar home buying experience; with your permission we may use these on our websites or for marketing purposes. Some of our mobile Online Services may request access to your mobile device’s camera and photos. We will access your camera and photos only after you give us permission. If you choose to create a myLennar scrapbook, other myLennar account holders will have access to the photos and videos you post.
Friends and family contact information. You may provide and we will collect the email addresses of friends and family to receive a notification regarding your move or for other stated purposes.
Business contacts. We request contact information from real estate agents seeking information on our Lennar communities and other parties interested in conducting business with Lennar or letting us know about land available for sale. - Job applicant information. When you make inquiries concerning career opportunities, we will request a copy of your resume, your highest level of education, employment history, and information about the type of job you are seeking.
Job applicant information. When you make inquiries concerning career opportunities, we will request a copy of your resume, your level of education, employment history, and information about the job you are seeking.
Other information you provide. In the course of doing business with Lennar, you may choose to provide information about your employment, education, family, gender, or other personal matters. However, unless specifically necessary (for example, in connection with accommodations for your home or for a mortgage or other application), we ask that you not send or disclose to us any sensitive or personal medical information to us.
Information We Collect from Lennar Affiliates, Business Associates, and Other Sources:
Lennar Affiliate transaction information. We collect and use personal information about your transactions with Lennar Affiliates and collected by Lennar Affiliates (subject to your consent to share certain credit and other financial information). This information may include your payment history, the status of a loan or other application submitted to a Lennar Affiliates, or other information about your transactions with Lennar Affiliates. The disclosure of some of this information may be protected by the Fair Credit Reporting Act. Some Lennar Affiliates have posted their own privacy policies posted on their websites that explain how they collect, use and disclose personal information.
Credit and commercial activity information. In connection with home purchases, mortgage applications and other transactions, we request and receive your credit information from the consumer reporting agencies, including your creditworthiness and credit history, and we obtain records of your current and past home ownership or rental and other purchasing or consuming activities.
Business Associates and marketing information. We may receive personal information from Business Associates and other companies (not owned or controlled by Lennar) for marketing programs and prospective customer lead generation as you may authorize.
Publicly available and commercial databases, including marketing research and data analytics resources. We may, for example, receive demographic information (age, sex, household income, job industry, and job title) from these sources.
Aggregated information. We may combine information gathered through our Online Services with information collected from other online and offline sources. For example, we may aggregate information to correlate IP addresses to zip codes to assess the performance of a marketing campaign.
Information Collected about Your Online Activities
When you visit our Online Services, we automatically collect and store data using cookies and other online technologies. These data include:
Identification - prior visits to the Online Service, your user name and password to access to your myLennar Account and other personalized services.
Device - your IP address, browser type, operating system and other usage information about the use of our Online Services.
Usage - browsing history, search history, and information regarding your interactions with our Websites and other websites, applications, or advertisements.
Location information - your IP address or mobile device identification transmits general information about your geolocation and you may allow us to obtain more specific geolocation information.
Although the data points collected this way may not specifically identify you, they can be combined with other information about your internet activities to identify your interests and preferences. The information from many separate websites is aggregated by third parties such as Google Analytics and Google Ads and used for data analytics, marketing, and interest-based advertising. For more information about these technologies, how they function, why we use them, and how you can restrict them, see the section titled “How We Use and How You Can Limit Cookies and Interest-Based Advertising.”
How We Use Personal Information
Lennar collects and uses your personal information for the business and commercial purposes summarized below, but our use of your information is subject to the following limitations:
Any specific terms applicable to the services or products you request;
Your instructions to us that limit the use of certain information when you exercise an “opt-in” or “opt-out” or “unsubscribe” option we provide; and
The requirements of applicable law.
Subject to those limitations, Lennar may use your personal information in the following ways:
Establish, maintain and service our customer accounts, provide customer service, process and or fulfill requests for information, contracts, orders and other transactions, verify customer information, provide financing, title, insurance or other home purchase related services through Lennar Affiliates, engage in advertising, marketing, and online analytic services.
Process payment information for transactions with Lennar (although we will not retain your credit card information).
Build long-term customer relationships by communicating and working closely throughout the contracting, planning, financing, and completion of a project, requesting feedback on the customer’s experience, and offering products and services in the future.
Maintain records of our customers’ needs, preferences and interests so that we may assist customers to identify properties and services provided by Lennar and letting them know about services or promotions that may be of interest to them (which may in some cases be provided by Lennar Affiliates or Business Associates), including by email, mail, telephone, or SMS text message. These are marketing messages and you are able to control whether you receive them. To learn how you can choose to stop receiving some or all of these messages, see the section titled “Opt-In/Opt-Out Procedures.”
Present customers' home buying experiences (with their permission) on our Online Services and in marketing materials.
Undertake activities to maintain the quality of Lennar products and services and to improve, upgrade, and enhance those products and services including research and development.
Manage our Online Services to maintain functionality, customize the user experience to display information pertinent to a user's interest, assess our users’ feedback so that we present information on your computer or mobile device in a user-friendly way, and to detect security incidents and protect against malicious, deceptive, fraudulent, or illegal activity and take appropriate action if needed.
Develop demographic information for statistical and market research for new communities and product development, project planning, development of prospect lists, and other strategic marketing purposes.
Manage our contractual relations, protect our business interests, enforce our terms and conditions and comply with applicable law by monitoring, investigating, and taking other actions to detect and prevent illegal or fraudulent activities and risks to the personal safety of any individual (see our terms and conditions: ).
Comply with valid legal process and respond to appropriate governmental requests.
Aggregate and de-identify personal information so that it is no longer reasonably associated with an identified or identifiable natural person, and may then be used for any lawful purpose.
How and Why We Share Personal Information
Disclosure for a Business Purpose or Sale/Exchange
To carry out many business operations for which you engage Lennar, we disclose or provide access to personal information to Lennar Affiliates and non-affiliated service providers so that they may perform a business function on our behalf (“Service Providers”). Information we disclose to Service Providers may be used only for Lennar’s business purposes and Service Providers are not permitted to use the personal information for their own direct marketing or other commercial purposes. We may also sell or exchange for value some categories of personal information to Lennar Affiliates, Business Associates, and selected non-affiliated third parties (collectively, “Third Parties”). When information is sold or exchanged for value, the Third Parties may use the personal information for their own direct marketing or other commercial purposes.
The chart below shows the categories of personal information Lennar disclosed for a business purpose to Service Providers or Lennar Affiliates or sold/exchanged to other Third Parties during the past 12 months.
Other reasons for sharing personal information.
To Lennar Affiliates and third parties to whom you or authorize us to disclose your personal information.
To Lennar Affiliates and third parties as reasonably necessary to complete the transaction for which you engage Lennar and/or the Affiliates.
To enforce our contracts and the Terms and Conditions applicable to the use of the Websites.
To fulfill your requests including connecting with your social media accounts.
To comply with laws or valid legal process and in response to appropriate governmental requests.
As we deem reasonably necessary to investigate, prevent or take other appropriate action in connection with potential illegal or fraudulent activities or potential risk to the personal safety of any individual or the security of your personal information.
As we deem reasonably necessary to in connection with a major business transaction subject to appropriate confidentiality protections.
Information Sharing with Lennar Affiliates - Your Privacy Rights under the Fair Credit Reporting Act
Under Federal law, we are permitted to share information about our own transactions and experiences with you with Lennar Affiliates. However, federal law gives you the right to limit our ability to share information about your creditworthiness or for marketing purposes with Lennar Affiliates.
Notice of Your Ability to Limit Sharing of Creditworthiness Information with Lennar Affiliates.
Information about your creditworthiness includes, for example, your income, assets, and other liabilities that you provide to us or that we obtain from a consumer credit report. We will not share your information about your creditworthiness with Lennar Affiliates unless you expressly opt-in as required by Federal law, and you may change your selection opt-out of such disclosures at any time. Please choose your preferences for sharing your creditworthiness information with Lennar Affiliates by visiting the Communications Preferences section of the Lennar website: or by contacting us by e-mail at: email@example.com. You may change your selections at any time by visiting the Communications Prefereces webpage.
Notice of Your Choice to Limit Marketing by Lennar Affiliates.
You may limit Lennar Affiliates, such as our mortgage lender or broker and insurance affiliates, from marketing their products or services to you based on personal information that we collect from you and share with them. The types of information we might share with Lennar Affiliates for their marketing purposes include your income, account history, and credit history. You can limit marketing offers from Lennar Affiliates, by visiting or contacting us by e-mail at firstname.lastname@example.org. You may change your selections at any time by visiting the Communications Preferences webpage.
Opt-In / Opt-Out Procedures
In the process of purchasing a Lennar home, you may be interested in receiving information about a variety of related products and services including, but not limited to, home loan, title and homeowner’s insurance, security services, and community resource such as telecommunications services and local merchants. When you provide us with your contact information, you will be asked to consent to authorize us to share your personal information with Lennar Affiliates and/or Business Associates to market services relating to the purchase of a home to you. If, after you authorize any such sharing of personal information, you determine that you prefer that we not disclose your personal information to Lennar Affiliates or to Business Associates, Third Parties, or other non-affiliated companies to market their products and services to you, you may change your election at any time by visiting .
You may change your selection at any time in the future through the same web address. (Note that you cannot opt-out of disclosures to Service Providers because they perform business services on behalf of Lennar and do not use personal information for their own commercial purposes).
If you would like to restrict the automated collection of your personal information while using our Online Services, see the section titled, “How We Use and How You Can Limit Cookies and Interest-Based.”
If you are a California resident, please review the information regarding your Right to Opt-Out provided in section titled “Rights of California Residents - Right to Opt-Out of the Sale of Personal Information.”
How We Use and How You Can Limit Cookies and Interest-Based Advertising
We obtain usage and activity data from Lennar Affiliates that operate separate websites and from third parties that host or manage certain features of our Online Services. Each of these companies has its own policies on the collection and use of data collected using cookies and other internet technologies.
We may engage third parties, such as Google Analytics, to collect activity and usage data. Lennar may disclose identifying personal information to a third-party data analytics provider. The provider may monitor a user’s interactions with our Online Services and combine this data with data from other websites monitored by the same service provider and then use these findings for its own business and commercial purposes. The provider may have means of correlating data from our Website to an identifiable individual, in which case the processing of personal information will be the responsibility of the service provider.
We may use third-party advertising companies to serve ads when you visit our Online Services. These companies may collect information about your visits to our Online Services and other websites and/or apps in order to provide advertisements about goods and services of interest to you. We also partner with ad networks and other companies that serve ads on behalf of us and others on non-affiliated digital properties. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information these ad networks collect about your visits to our Online Services and other non-affiliated websites or apps over time.
You may visit to learn more about interest-based advertising and how to opt-out of this form of advertising on your web browser by companies participating in the Digital Advertising Alliance (“DAA”) self-regulatory program. If you wish to restrict interest based advertising in mobile apps on your device by companies that participate in the DAA’s AppChoices app, you may download that application onto your device and exercise your choice. AppChoices is available at the links below:
You may also be able to limit data collection by using your browser or mobile device settings. Please note that electing to limit interest-based advertising will not stop all advertising from appearing in your browser or applications. It may make the ads you see less relevant to your interests. Additionally, please note that if you use a different browser or erase cookies from your browser, or use a different device, you may need to renew your setting selections.
Protection And Retention of Personal Information
Lennar maintains administrative, technical and physical safeguards to protect the security, confidentiality, and integrity of your personal information appropriate to the nature of the personal information we collect. While the measures we implement are intended to reduce the likelihood of security problems, we cannot guarantee that these measures will prevent unauthorized access to your personal information. In particular, information transmitted over the Internet may find its way to recipients to whom it is not intended or persons you may not want to have such information. Under certain circumstances, this may be beyond the control of Lennar, and you are advised that such transmission may not be secure.
We retain personal information for as long as we reasonably require it for legal or business purposes. When we no longer have a legitimate business interest in keeping your personal information, we will delete or destroy it. In determining retention periods, Lennar takes into consideration warranty periods, other contractual obligations, applicable laws, and what we reasonably believe are your expectations and requirements. For example, if you purchase a home, we will retain your information for as long as you own your home and as long as required by our contracts and by law. If you submit a request for information about our products or services, we will retain your contact and preferences information and consider our relationship to remain active for marketing purposes after fulfilling any request you submit and until we take note that you no longer show interest in our products or services.
Linking to Other Websites and Social Network Access
Some of our Online Services allow you sign into and associate your social network accounts including, but not limited to, Twitter, LinkedIn, Facebook, YouTube, Instagram, and Pinterest with your Lennar account.
If you would like to disconnect a social media account from Lennar, refer to the settings of that social media account and its provider.
For Nevada Residents
Starting October 1, 2019 Nevada residents may elect to opt-out of the sale of their personal information by sending a request to: email@example.com. Please provide the full name of the party requesting to opt-out.
Notices and Rights for California Residents
California Consumer Privacy Act
Notice at Collection of Personal Information
Personal Information We Collect; How We Use Your Personal Information; and How and Why We Share Personal Information.
Notice of Right to Opt-Out of the Sale of Personal Information
. California consumers have the right to direct a business not to sell their personal information to others ("Right to Opt-Out"). You can exercise your Right to Opt-Out by submitting a revision to your communication preferences on the following webform: . You may also exercise your Right to Opt-Out by submitting your request as explained below under "How to Make a California Consumer Request."
. Our webform provides several options. You may opt-out of all sales of your personal information regardless of the purpose or category of third party involved. Or, you may opt-in to allow only sales to Lennar Affiliates and/or Business Associates to permit them to market their products and services to you.
. You may change your mind and opt-in to allowing sales of your personal information at any time by using our or sending us a message. However, once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize personal information sales.
Right to Know About Personal Information Collected, Disclosed, or Sold
California consumers have the right to request any of the following information from Lennar regarding personal information collected about the consumer or the consumer's household during the last twelve (12) months:
Categories of personal information collected about you;
Categories of sources from which the personal information is collected;
The business or commercial purpose for collecting or selling personal information;
Categories of personal information sold or disclosed for a business purpose;
Categories of third parties whom personal information was sold or disclosed for a business purpose;
The specific pieces of personal information collected about you (except for very sensitive personally identifiable information, which we will describe but not transmit).
The process by which we verify and respond to your requests is explained below under "How to Make a Verifiable California Consumer Request" and "How We Will Respond to a California Consumer Request." You may submit a Right to Know request to: firstname.lastname@example.org.
Right to Deletion of Personal Information
California consumers have the right to request that Lennar delete any personal information about the consumer which Lennar has collected from the consumer, subject to a range of exclusions permitted by law. For example, Lennar is not required to delete personal information if it is necessary to complete a transaction, reasonably used for an ongoing business relationship, or used internally in a lawful manner that is compatible with the context in which the consumer provided the information. Within ten business days we will confirm that we received your request and follow appropriate procedures to verify your identity and, if applicable, authority to submit the request. If the consumer request is confirmed and verified, we will delete (and direct our service providers to delete) your personal information from our records, unless an exclusion applies.
You may request deletion of your personal information by contacting us via email at email@example.com. Please include the necessary information (e.g. name, email address, etc.) to help verify your identity and we may request additional information necessary to verify that you are authorized to make the request.
Selecting Your Preferences. Our webform provides several options. You may opt-out of all sales of your personal information regardless of the purpose or category of third party involved. Or, you may opt-in to allow only sales to Lennar Affiliates and/or Business Associates to permit them to market their products and services to you.
Changing Your Preferences. You may change your mind and opt back in to personal information sales at any time by using the link below or sending us a message. However, once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize personal information sales unless you reinitiate contact with one of our associates.
Right to Designate and Authorized Agent
California consumers have the right to designate an authorized agent to act on their behalf to submit a Right to know, Right to Delete, or Right to Opt-Out from the Company's sale of their Personal Information. An authorized agent may be a natural person or a business entity registered with the Secretary of State. An authorized agent must also submit to the Company written proof of their authorization to act on the consumer's behalf.
How to Make a Verifiable California Consumer Request
California consumers may submit a request to exercise any of their rights describe above using any of the following methods:
By phone: 1-800-532-6993
By email: firstname.lastname@example.org By postal mail: 700 N.W. 107th Ave., Miami, FL 33172 (Attn: Privacy Compliance Dept.)
Please note that in order for a request to be verifiable (including verification of your identity and your California residency), you may be required to confirm information that we have on file for you; including email address, phone numbers, full names, addresses and other personal information. We reserve the right to deny a consumer request if the identity or authority of the requesting party cannot be confirmed.
How We Will Respond to a California Consumer Request
We will respond to a verifiable consumer request within forty-five (45) calendar days of receiving it, subject to delays and exclusions permitted by law. If we require more time to respond, we will let you know the reason why and extension period in writing. If you have a myLennar Account, we will respond via your myLennar Account. If you do not have a myLennar Account, please provide either your email address or U.S. Postal address, at your option. Our response will cover the twelve (12) month period preceding our receipt of the request. If we cannot comply with all or part of your request, we will explain the reasons why. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information readily from one entity to another entity.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Protection from Discrimination for Exercising California Consumer Rights
We will not discriminate against a California consumer for exercising any of the rights described in this section. This means that except as legally permitted we will not:
Deny you goods or services.
Charge different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
Provide you a different level or quality of goods or services.
Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
However, we are permitted to offer certain financial incentives that can result in different prices, rates, or quality levels if the material terms are provided to you in writing and you affirmatively opt-in to participate. You may revoke your opt-in consent at any time.
Financial Incentive Programs
We are permitted to offer certain financial or service incentives to encourage consumers to provide certain financial information. If we offer a financial or service benefit program to you, we will provide a written description of the material terms of the program to you in a written Notice of Financial Incentive, and you will be enrolled as a participant only if you affirmatively opt-in to the program. You may revoke your opt-in consent at any time. The Notice of Financial Incentive will explain the process for opting-in to participate and withdrawing from the program (opting-out) in.
California Rights under “Shine the Light” Law
If you are a California resident, you may request a list of the types of customer information we provided to third parties for their direct marketing purposes and the names and addresses of all third parties with which we have shared such information during the past calendar year. We will provide the information to you free of charge within 30 days of your request. To request that we provide you with such information, please send a written request to email@example.com. Within thirty (30) days of receiving your request, we will provide you with the information at the address you designate in your request, which may be an email address or physical address.
For European Economic Area (EEA) and Other International Visitors
Please contact us to make the following requests regarding your personal information. We may require verification of your identity before acting on your request.
Restrict our use of your personal information and transfer of your personal information to Lennar Affiliates or non-affiliated third parties (including profiling to the extent that it is related to our marketing activities) as described above in “Opt-in/Opt-out Procedure.” You may submit your instructions using the Opt-In/Opt-Out form or by notifying us at ;
Withdraw your consent to the processing of your personal information (after receiving your notice of withdrawal of consent) for any purpose other than implementation of pre-contractual measures or performance of a contract currently underway by notifying us at firstname.lastname@example.org; or by mail to Lennar, to 700 N.W. 107th Ave., Miami, FL 33172 (Attn: Privacy Compliance Dept.)
Request access to your personal information and request that we provide you with your personal information in machine readable form;
Request that we correct or update personal information that we may hold;
Request us to delete personal information; and we will make reasonable efforts to do so.
Privacy Rights In Other Jurisdictions
You may have rights, under applicable data privacy laws, to request information about or access to the personal information that we hold about you, to require that information be corrected if it is inaccurate or, in some circumstances, to object to our processing of your personal information. If you wish to exercise those rights, please send a written request to email@example.com.
Personal Information of Children
We do not knowingly collect or sell personal information from children under 16 years of age without appropriate parent or other consent. If we learn that personal information from individuals under 16 years of age has been collected without appropriate consent, we will take reasonable measures to promptly delete such data from our records. If you become aware of any personal information we have collected from children under age 16, please contact us as explained below under “How to Contact Us.”
How to Contact Us
By email: firstname.lastname@example.org
By U.S. Postal Mail: 700 N.W. 107th Ave., Miami, FL 33172 (Attn: Privacy Compliance Dept.)
By phone: 1-800-532-6993
Thank you for taking the time to read all of this important information.
Copyright © 2019-2020 Lennar Corporation. All rights reserved.
Lennar is the leading builder of quality new homes in the most desirable real estate markets across the nation. Our home plans demonstrate our commitment to our customers by showcasing outstanding new home construction and a dedication to excellence in homebuilding. Every new home for sale offers the simplicity of included options featured in our model homes and inventory homes. The prices of our homes, included features and available locations are subject to change without notice. Stated dimensions and square footage are approximate and should not be used as a representation of the home’s precise or actual size. Please see the actual purchase agreement for additional information, disclosures and disclaimers relating to the home and its features.
For additional legal disclaimers please see This is not an offer in states where prior registration is required. Void where prohibited by law. Copyright © 2019-2020 Lennar Corporation. Lennar, the Lennar logo, Everything’s Included, Everything’s Included logo are registered service marks of Lennar Corporation and/or its subsidiaries. 12/5/20