You engage in a transaction with us, are or become a resident in a Lennar community or property, communicate with us by phone call, text message, e-mail, postal mail, or in-person at one of our Welcome Home Centers or properties;
We receive information about you from Lennar Affiliates (defined below) and real estate and other third-party companies with which we collaborate (“Business Partners”); or
You represent a Business Associate or other company doing business with Lennar.
If you are a California resident, please see the section called “California Residents: Your California Privacy Rights” provided pursuant to California law.
Personal Information We Collect
What is Personal Information?
Categories of Information We Collect
The categories of personal information we collected and used for our business and commercial purposes during the past 12 months include the following: personal identifiers (e.g., name, e-mail and postal address, government-issued identification numbers and account password); consumer information (e.g., telephone number, credit card and bank account information); commercial activity (e.g., credit reports, Lennar and Lennar Affiliate transaction history); location; device and internet activity including your device identifiers and internet browsing history (“Usage Information”). We may also obtain professional and employment-related information, educational information and personal characteristics. We maintain customer profile records that combine information from various sources about, for example, your transactions, home needs, preferences, interests and experiences with us.
Specific Types of Personal Information You May Provide
Home purchases, leases and other services you request. If you submit an online or other request to receive information about our products and services, we will collect your contact information including name, address, email address, telephone number, locations and Lennar communities of interest to you and other information we need to fulfill your request.
myLennar account. To create a myLennar Account, we request and collect your name, email address, new account password, phone number, state and county of residence and state where you are looking for a home. We also obtain additional information that you may provide at your option, including your mailing address, Lennar communities you are interested in, proposed date to close on the purchase of your new home and information about your interests in the range of services provided by Lennar, Lennar Affiliates and our Business Partners.
Transaction information. When you are ready to move forward with the purchase or lease of a home, we will ask you to submit an application and enter into contracts containing identification, financial and other personal information. If you apply for a mortgage, title insurance, or other insurance, similar information may be collected by and shared with a Lennar Affiliate. Some transactions require you to provide certain financial and other personal information, including Sensitive Information, pertinent to providing the specific services, such as your signature, social security number, driver’s license, passport number and information about income, assets and liabilities. The disclosure of some of this information may be protected by the Fair Credit Reporting Act.
Credit card and bank account information. If you enter into a contract to buy, lease or finance a home or for other services, your credit card, debit card or bank account information will be processed by a third-party payment processor. Your card information is not stored by Lennar.
Photos. You may share with us or give us permission to take photos of your home, family, or yourself. With your permission we may use these on our Sites or for marketing purposes.
Your comments. If you post a comment to our blog or "leave a comment" online feature or on third-party social media websites, we collect or receive your comment, name and email address.
Friends and family. You may provide the contact information for friends and family to receive a notification regarding your move or for other stated purposes.
Business contacts. If you are a real estate agent, developer, or a landowner interested in doing business with Lennar or receiving information about Lennar properties, we will collect your name, your company’s name, your position and contact information.
Job applicant information. When you make inquiries concerning career opportunities or apply for a position as a Lennar associate, we will request your name, contact information, copy of your resume, education and skills background and employment history.
Other information you provide. In the course of doing business with Lennar, you may choose to provide information about your employment, education, family, gender, home location and design preferences and other personal matters.
Some information we receive from you, Lennar Affiliates, or other sources you authorize to provide it to us may be considered “sensitive” under the laws of certain jurisdictions (“Sensitive Information”). When we request Sensitive Information, we and any Lennar Affiliate we share it with will use Sensitive Information only for purposes we reasonably believe you would expect based on the products or services you request, your interactions with us, or as authorized by law. Unless we request Sensitive Information for a specific purpose (for example to obtain credit information for a home purchase or in connection with special accommodations for your home design), we ask that you not send or disclose any Sensitive Information including financial and medical information, to Lennar.
Data about your device and online activities is collected automatically when you visit our Sites, including:
Device and Browser Data. When you access our Sites, we may collect your device ID and IP address, the type of browser and operating system you use, access times and the possible physical location of your device (as determined, for example, using satellite, cell phone tower and WiFi signals).
Internet Activity. When you use our Sites, we and our third-party providers collect Usage Information transmitted by cookies and similar tracking technologies placed on your web browser or mobile device by Lennar or analytics and advertising services we authorize. These technologies track and measure, for example, when you access our Sites, your browsing activity (such as which pages you visit, in what order and for how long), interactions with our advertisements and other data we use for marketing, advertising and website management and improvement purposes. For more information, see the sections below called “Cookies and Other Tracking Technologies” and “How You Can Restrict Cookies.”
Information from Lennar Affiliates
Lennar Affiliates. We may receive, collect and share personal information about your transactions with Lennar Affiliates (subject to your consent to share certain credit and other financial information when required by law). This information may include your payment history, the status of a loan or other application submitted to a Lennar Affiliates, or other information about your transactions with Lennar Affiliates. The disclosure of some of this information may be protected by the Fair Credit Reporting Act. Some Lennar Affiliates have posted their own privacy policies posted on their websites that explain how they collect, use and disclose personal information.
Credit and commercial activity information. In connection with home purchases, mortgage applications and other transactions, Lennar Affiliates may request and, with your prior consent, may share with Lennar your credit information from the consumer reporting agencies, including your creditworthiness and credit history.
Information from Business Partners and Other Sources
Business Partners. We may receive personal information from Business Partners and third-party other companies (not owned or controlled by Lennar) for marketing programs and prospective customer lead generation, subject to your consent where required by law.
Publicly available and commercial databases. We may source personal information from marketing research and data analytics resources. We may, for example, receive demographic information (age, sex, household income, job industry and job title) from these sources.
Aggregated information. We may combine information gathered through our Sites with information collected from other online and offline sources. For example, we may aggregate information to correlate IP addresses to zip codes to assess the performance of a marketing campaign.
Smart Home Technology. We may receive personal information or household information from certain smart home technologies devices to be installed in the home.
How We Use Personal Information
Depending on how you use our services, your interactions with us and the permissions you give us, the purposes for which we use your personal information may include to:
Work with you throughout the design, sales, contracting, financing, construction and completion phases of your project.
Provide customer service, fulfill requests for information, verify customer information and process payments for transactions (payment information is handled by authorized third-party payment processors.
Build long-term customer relationships by learning about your experience with us and keeping records of your needs, preferences and interests.
Connect you with Lennar Affiliates that offer mortgage financing, title insurance or other related services (with your permission).
Connect you with Business Partners that offer home-based products and services in your area.
Send you marketing messages and show you targeted advertising when we are permitted to do so.
Maintain and improve our Sites and monitor usage of our Sites for market research and security purposes.
Personalize the Sites to show you content we think you will be most interested in based on your account information, your purchase history and your browsing activity.
Show your photos and comments on our Sites and in marketing materials (with your permission).
Conduct internal activities we believe are reasonably aligned and compatible with your expectations about how we will use your personal information based on your relationship with Lennar and the context in which you provided the information (such as quality assurance, strategic marketing and product development).
Secure our Sites and services, detect and investigate fraud and protect ourselves and others when necessary.
Manage our contractual relations and protect our business interests.
Comply with legal process and respond to appropriate governmental requests.
Use aggregated or anonymized information (which is no longer reasonably associated with an identifiable natural person) for any lawful purpose.
Why and with Whom We Disclose, Share, or Sell Personal Information
We may share your personal information such as contact details, Lennar property location and closing date with Business Partners that offer products and services we believe may be of interest to you based on the customer profile we have for you and your Lennar community or geographic area. The Business Partners may use the personal information we provide for their own direct marketing and other commercial purposes. We may receive a commission or other payment if you make a purchase from a Business Associate to whom we provided your personal information.
Targeted Advertising and Site Analytics
We may share hashed contact information from our marketing database with social media and advertising companies such as Facebook and Google. If you have an account with those companies or if those companies are otherwise able to identify you, the contact information we share may be used to show targeted ads to you. If you choose to log into your myLennar account through a social networking or authentication service, Lennar and that service may share certain information with each other about you and your activities.
We may share your personal information with Lennar Affiliates that offer home mortgage, title insurance and other products that may be of interest to you if you are considering a Lennar property. The shared information may include your contact information, public real estate and lien records, Lennar transaction history and information necessary to close a home transaction. The Lennar Affiliates may use your information for their business and commercial purposes including to:
- Assess if you qualify for a mortgage or other transaction.
- Send you marketing communications about their products and services, with your opt-in consent.
- Complete a transaction with you.
You should review the separate privacy policies and privacy notices of Lennar Affiliates, which are available on their websites. When required, we will provide a link for you to opt-in or give consent before sharing your personal information with any Lennar Affiliates. You may change your selection at any time by visiting https://mylennar.lennar.com/communicationpreferences or contacting us as explained in “How to Contact Us.”
Third-party service providers and vendors who support our building and administrative operations (“Service Providers”) may have access to your personal information in order to provide the specific products and services for which we engage them. Service Providers used in the construction process may include building contractors and trades, companies that provide appliances, wiring for security systems and solar panels. Service Providers for administrative operations may include hosting and maintenance of our Sites, e-mail and other marketing, digital advertising, software and data hosting, storage and backup, payment processing and Site analytics. We do not permit third-party service providers to use the personal information that we share with them for their own direct marketing or other commercial purposes. Note that you cannot opt-out of disclosures to Service Providers because they perform business services on behalf of Lennar and do not use personal information for their own commercial purposes
Other Reasons for Sharing Personal Information
- To enforce our contracts and the Terms and Conditions applicable to the use of the Sites.
- To fulfill your requests including connecting with your social media accounts.
- To comply with laws or valid legal process and in response to appropriate governmental requests.
- As we deem reasonably necessary to investigate, prevent or take other appropriate action in connection with potential illegal or fraudulent activities or potential risk to the personal safety of any individual or the security of your personal information.
- As we deem reasonably necessary in connection with a corporate business transaction subject to appropriate confidentiality protections.
Personal Information Shared in the Past 12 Months
The chart below summarizes the categories of personal information we may have disclosed, sold or shared for targeted advertising purposes in the past 12 months with Lennar Affiliates, Business Partners (which include ad networks, social media platforms and analytics services). Note that personal information in any of the categories listed below may be disclosed or accessible to service providers as necessary to provide their services.
When you use our Sites, we and our third-party data analytics and advertising partners may collect and receive Usage Information from cookies and other internet tracking technologies (together, “cookies”) placed on your device or browser. You can restrict some types of cookies from being placed on your device or browser as indicated below in the section called “How to Restrict Cookies.” Cookies support a wide range of website operations including the following:
Strictly necessary cookies are required for the basic operation and performance of our Sites. These are session cookies that are erased when you close your browser.
Functional/Performance cookies are used to identify and verify you and your device when you log in to access our Sites by storing, for example, your password, device identifier, browser type, operating system, Internet Service Provider (ISP) and Internet Protocol (IP) addresses. These cookies may also enable other features and options you select to operate, recognize and implement your preferences and enable information sharing with third-party providers. These cookies qualify as persistent cookies because they remain on your device or browser for the next time you access the Sites. You can restrict or delete these cookies as explained below.
Analytics Cookies let us know, for example, how you and other visitors interact with our Sites and which other websites you browsed before and after visiting our Sites. We also use this data for statistics about how many people are visiting our Sites, whether visitors are new or repeat visitors, which pages visitors are viewing and for how long and other data about usage of our Sites. These cookies qualify as persistent cookies because they remain on your device or browser after you close the session. You can restrict or delete these cookies as explained below. We may obtain usage and activity data from Lennar Affiliates that operate separate websites and from third parties that host or manage certain features of our Online Services. Each of these companies has its own policies on the collection and use of data collected using cookies and other internet technologies.
Advertising Cookies may be placed on your device or browser by us or our advertising partners including Google Ads and Facebook Ads. We and our advertising partners may use these cookies to build a profile of your interests and show you advertisements on websites, apps and platforms operated by others. Advertising cookies do not store directly identifying personal information, but store data that may uniquely identify your browser and device. You can restrict or delete these cookies as explained below.
E-mail Cookies may be used to give us information such as how you interact with the e-mail, when and whether you opened it, what links you click within the e-mail and if it was forwarded.
How You Can Restrict Cookies and Targeted Advertising
Selecting certain cookie and privacy settings on our Sites by visiting https://mylennar.lennar.com/communicationpreferences or contacting us by e-mail at email@example.com. You may change your selections at any time by visiting the Privacy Preference Center (currently in development).
Managing the cookie and privacy settings on your browser.
Configuring your ad and privacy settings through your accounts on social media and advertising platforms where you have an account (including Google and Facebook).
Installing the Google Analytics opt-out browser add-on, which is described at the Google Analytics Opt-out Browser Add-on page at https://tools.google.com/dlpage/gaoptout.
If available, configuring an opt-out preference signal on your browser or platform to tell us not to sell your personal information or share your personal information for targeted advertising, which we will follow as required by applicable law.
Purchasing a utility from an independent software provider that you install on your computer browsers to limit tracking of your browsing activity.
Information about how some companies we authorize to collect data on our Sites handle personal information privacy and the tools they offer for managing data collection may be available at these locations:
Do Not Track (DNT) is an optional browser setting that is used by some website operators and third parties. Our Sites do not respond to DNT signals.
Your Marketing Communications Choices
E-mail marketing. You can opt-out of receiving marketing communications from us by following the “unsubscribe” instructions included in each of our e-mail marketing communications. You can also unsubscribe by emailing us at firstname.lastname@example.org or contacting us as explained in the section “How to Contact Us.” We will need to know the name and email address that you want us to remove from our marketing database and add to our ‘Do Not Contact’ list. It may take up to ten days to process your request to unsubscribe from e-mail marketing messages. If you unsubscribe from marketing messages, we may still send e-mails to you that involve your orders or responses to your questions.
Text messages. If you previously gave us permission to send recurring automated promotional and personalized marketing communications to you by text message, you can withdraw that consent at any time by replying STOP to our text message. It may take up to seven days to process your request to STOP text marketing messages.
Protection of Personal Information
Lennar maintains commercially reasonable administrative, technical and physical safeguards to secure the confidentiality, integrity and availability of your personal information appropriate to the nature of the personal information we collect. While the measures we implement are intended to reduce the likelihood of security problems, we cannot guarantee that these measures will prevent unauthorized access to your personal information because no method of transmission over the Internet or method of electronic data storage is fully secure.
Our Sites permit you to create an account. When you do you will be prompted to create a password. You are responsible for maintaining the confidentiality of your password and you are responsible for any access to or use of your account by anyone else who has obtained your password, even if that person was not authorized by you. You should notify us of any unauthorized use of your password or account, and, if any unauthorized use is suspected, you should immediately reset your password. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us of the problem.
Retention of Personal Information
We retain personal information for as long as we reasonably require it for legal or business purposes. When we no longer have a legitimate business interest in keeping your personal information, we will delete, destroy, or de-identify (anonymize) the information. In determining retention periods, Lennar takes into consideration warranty periods, other contractual obligations, applicable laws and what we reasonably believe are your expectations and requirements. For example, if you purchase a home, we will retain your information as required by our contracts and by law and to protect our rights. If you submit a request for information about our products or services, we will retain your contact and preferences information and consider our relationship to remain active for marketing purposes after fulfilling your request and until we take note that you no longer show interest in our products or services.
Links to Other Websites and Social Network Access
Requests and about Your Personal Information
You can learn and make requests about the personal information we collected about you. We will respond to the following requests (“Consumer Requests”) as promptly as possible and within any timeframes set by applicable laws.
Request to Know and Access What Personal Information We Collected about You. You can request to know and receive information about the following during the last twelve (12) months:
- Categories of personal information we collected.
- Categories of sources from which the personal information is collected.
- Business or commercial purpose for collecting or selling personal information.
- Categories of personal information sold or exchanged for value with a third-party and categories of such third parties.
- Categories of personal information disclosed to a third-party for a business purpose and categories of such third parties.
- Specific pieces of personal information collected about you (except for very sensitive personally identifiable information which we will describe but not transmit).
Request to Change or Correct Your Personal Information. You can ask us to correct inaccurate information and we may consider relevant circumstances to confirm accuracy of the changes you request:
- The nature of the personal information (e.g., whether it is objective, subjective, unstructured, sensitive, etc.).
- How we obtained the information.
- Any documentation relating to the accuracy of the information.
You can update or correct your myLennar account information by logging into your account at the customer portal on our Sites.
Request to Delete Personal Information. In considering a request to delete personal information we will take into account our business reasons for keeping that information and the statutory standards and exclusions that apply to deletion requests. We will not delete personal information if it is necessary to complete a transaction, is reasonably used for an ongoing business relationship, is retained for legal purposes, or is used in a lawful manner that is compatible with the context in which you provided the information.
Once we receive and verify your request, we will separately confirm your request and follow appropriate procedures to verify the identity and authority of the person submitting the request. If your request to delete information is confirmed and verified, we will delete (and direct our service providers and contractors to delete) all or part of the requested personal information from our (and their) records, unless an exclusion applies. If we are unable to fulfill all or part of your request, we will let you know why (for example, if we have a permitted reason to retain certain information if the identity of the requesting person cannot be verified). For technical reasons and to maintain anonymous business statistics, we may de-identify personal information rather than erase it completely from our systems. We do not delete or de-identify job applicant information except where required by law.
Request to Opt-Out from Selling or Sharing Personal Information. You can direct us not to sell your personal information to others. You can “opt-out” on our Privacy Preferences webpage or by contacting us as explained in “How to Contact Us.”
Request to Opt-Out of Sharing Personal Information for Targeted Advertising. We may use targeted online advertising in which ads are presented to you are based on data about your online activities collected by ad networks or social media. You can “opt-out” of having your personal information collected on our Sites used for targeted advertising. See our Privacy Preference Center (site currently under construction) or by contact us as explained in “How to Contact Us.”
How to Submit and How We Verify a Request. You may submit a Consumer Request using any of the ways explained in “How to Contact Us.”
Please note that for us to verify certain requests we may need to verify your identity by confirming information we have on file for you, including email address, phone number, full name, address and other personal information. If you make a request on behalf of someone else, we will need to verify your authority to make that request. We reserve the right to deny a consumer request if the identity or authority of the requesting party cannot be confirmed. Only you, or someone legally authorized to act on your behalf, may make a request to know or delete related to your personal information. We may require written proof of the agent’s permission to make a request on your behalf, and we may need to verify your identity directly.
How We Respond to Consumer Requests. We will confirm receipt of your Request to Know Request to Delete or Request to Correct within ten (10) business days and may request additional information necessary to verify that you are authorized to make the request. We will respond to any verifiable consumer request within forty-five (45) calendar days of receiving it, subject to delays and exclusions as permitted by law. If we require more time to respond, we will let you know the reason why and the extension period in writing. If you have a myLennar account with us, we may respond via that account. Otherwise, we will use the email address or U.S. Postal address you provided to us when making the request.
If we cannot comply with all or part of your request, we will explain the reasons why. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information readily from one entity to another entity.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request. We will not discriminate against you if you make a request about your personal information.
Personal Information of Children
The Sites are not intended for, and Lennar does not knowingly collect or sell personal information from, children under 16 years of age without appropriate parent or other consent. If we learn that personal information from individuals under 16 years of age has been collected without appropriate consent, we will take reasonable measures to promptly delete that information from our records. If you become aware of any personal information we have collected from children under age 16, please contact us as explained in “How to Contact Us.”
For Canadian, European Economic Area, United Kingdom and Other International Residents
How to Contact Us
By email: email@example.com (Please include the specific request in the email)
By U.S. postal mail:
5505 Blue Lagoon Drive
Miami, FL 33126
Attn: Privacy Compliance Dept.
- By phone: 1-844-232-0929
To make or change your settings for opting out of selling or sharing personal information for targeted advertising, marketing communications preferences or cookie selections, you can use the following webforms or contact us by e-mail, postal mail or phone as shown above.
- To opt-out from selling or sharing your personal information:
- To opt-out from sharing your personal information for targeted advertising:
See our Privacy Preference Center (currently under construction)
- To opt-in to sharing your personal information with Lennar Affiliates for marketing purposes
- To make or change marketing communications choices:
- To make or change your selections about cookies:
See our Privacy Preference Center (currently under construction)
California Residents: Your California Privacy Rights
Collection of Personal Information
- Personal Information We Collect
- What is Personal Information?
- Categories of Personal Information We Collect
- Specific Types of Personal Information You May Provide
- Sensitive Information
- Usage Information
- Information from Lennar Affiliates
- Information from Business Partners and Other Sources
- How We Use Your Personal Information
- How and Why We Share Personal Information
- Why and to Whom We Disclose Personal Information to:
- Business Partners
- Targeted Advertising and Site Analytics
- Lennar Affiliates
- Service Providers
Your Rights under the CCPA
California residents have the rights under the CCPA summarized below. You may exercise any of these rights by making a Consumer Request as explained in the section called, “Requests about Your Personal Information.” We will respond as explained in the section called, “Requests about Your Personal Information—How We Respond to Consumer Requests.”
- Right to deletion of your personal information: You have the right to request us to delete any of your personal information that we collected from you, subject to the exceptions under the CCPA.
- Right to correct inaccurate personal information: You have the right to request us to correct any inaccurate personal information we maintain of you, subject to the exceptions under the CCPA.
- Right to know and access your personal information collected by us: You have the right to request us to disclose to you the categories of personal information we collect about you; the categories of sources from which we collect your personal information from; the business or commercial purpose for which we collect your personal information; the categories of Business Partners to whom we disclose your personal information; and the specific pieces of personal information we collected about you.
- Right to know what personal information is sold or shared for targeted advertising purposes: You have the right to request us to disclose to you the categories of your personal information that we sold or shared for targeted advertising.
- Right to opt-out of the sale of your personal information or sharing personal information for targeted advertising: You have the right, at any time, to direct us not to sell your personal information or share your personal information for targeted advertising purposes.
- Right to limit use and disclosure of sensitive personal information: You have the right to limit how we use your sensitive information. We will only use your sensitive information for the purpose disclosed to you at the time we asked you to provide it or authorized a third-party to provide it to use.
- Right to not be discriminated against following exercising the right to opt-out or exercise other rights: We will not retaliate against you for exercising any of your rights.
Exercising your CCPA Rights
To learn more about the how to exercise any of your CCPA rights, please see “Requests About Your Personal Information- How to Submit and How We Verify a Consumer Request.” Please note that you may only submit a request to know twice within a twelve (12) month period. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We are legally required to verify your identity before we can fulfil your or your authorized agent request to know what personal information we collected about you, or what personal information we sold or shared with our Business Partners. We also must verify your identity to fulfill your request to delete or correct your personal information.
Financial Incentive Programs
We may offer you certain financial incentives permitted by the California law to encourage consumers to provide personal information. These incentives may result in different prices, rates, or quality levels of products or services if reasonably related to the value of your personal information and contain written terms that describe the program's material aspects. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time.
California Rights under “Shine the Light” Law
California residents may request a list of the types of customer information we provided to third parties for their direct marketing purposes and the names and addresses of all third parties with which we have shared such information during the past calendar year. We will provide the information to you free of charge within 30 days of your request. To request that we provide you with such information, please send a written request to firstname.lastname@example.org . Within thirty (30) days of receiving your request, we will provide you with the information at the address you designate in your request, which may be an email address or physical address.
Copyright © 2022-2023 Lennar Corporation. All rights reserved.
Lennar is the leading builder of quality new homes in the most desirable real estate markets across the nation. Our home plans demonstrate our commitment to our customers by showcasing outstanding new home construction and a dedication to excellence in homebuilding. Every new home for sale offers the simplicity of included options featured in our model homes and inventory homes. The prices of our homes, included features and available locations are subject to change without notice. Stated dimensions and square footage are approximate and should not be used as a representation of the home’s precise or actual size. Please see the actual purchase agreement for additional information, disclosures and disclaimers relating to the home and its features.
For additional legal disclaimers please see https://www.lennar.com/legal. This is not an offer in states where prior registration is required. Void where prohibited by law. Lennar Corporation. Lennar, the Lennar logo, Everything’s Included, Everything’s Included logo are registered service marks of Lennar Corporation and/or its subsidiaries.